Aki - CEO
It all started with a bad hair year! In desperation, Aki took a piece of beautiful fabric, stitched in a durable wire and created the first do rag prototype. Turns out she wasn't suffering alone, and then everybody wanted one... or two... or a collection. AntiCraft grew from this, and the name is a bit of a dig at an assumption we just do some craft in our spare time. We don't do craft, we're a front for the great hair revolution!
Aki is the designer, and principal maker of every single do rag that passes through our Sunshine Coast hinterland workshop. Since bad hair days don’t discriminate, and the demand is strong, she is assisted by a small handful of talented sewers to keep up. As well as running the business, she’s still at the sewing machine most days, creating ‘do rags with the same quality and attention to detail as the first ones she ever made for herself.
Her favourite times of the year are the summer and winter market season, when she packs up the travelling show and heads to select markets like Finders Keepers and Handmade Canberra. This is where the inspiration happens - meeting new customers, hearing their needs, launching new designs and helping do rag devotees to add to their collections.
Kim - Ironing Dept
Kim is the CEO of the ironing department. Usually found behind a cloud of steam, she’s singlehandedly worn through an ironing board, burnt out numerous irons, and reduced poor Iris the Ironing Board Cover to rags - she's a machine! You might also meet her at markets, wearing cool shirts and styling do rags on customers. More infamously, she has the dubious distinction of being the creator of The Unicorn – a style suggestion that Aki immediately dubbed a don’t rag!
Sally - Poster girl
You'd know Sally if you've ever seen us at a Queensland market. She's the pin-up girl for AntiCraft, and considers herself under-dressed if she’s not wearing a do rag. She has an unofficial fan club who come to markets just to see what she's wearing! She sews many of her fabulous vintage outfits on her Singer treadle sewing machine, in a workspace she calls the Ric Rac Room, full of retro treasures.
We believe a workplace needs beauty, music, coffee and laughter, so that’s what we’ve created. Each 'do rag is handmade by us in a solar powered workshop full of feel-good-fabric in the Sunshine Coast hinterland, Queensland, Australia. Twice a year, we take the show on the road for the summer and winter market seasons, popping up at Handmade Canberra, Finders Keepers and Etsy Made Local.
Our eco standards
Our products are made from quality cottons and linens, sourced worldwide. The fabric is cut in small batches to reduce waste and make every centimetre count. Any useable offcuts are donated to the Boomerang Bag program or repurposed by quilters. Unusable fabric scrap is composted and ends up in our gardens. Our product is displayed and packaged using recycled cardboard. We try to source from ethical environmental companies and suppliers, and businesses local to our region. Our postage packaging is either new boxes made from recycled materials, or clean boxes reclaimed from waste and reused, and all packing materials used are repurposed waste product from a local business. We dispatch our orders as often as practible via Sendle who claim to offset all carbon emissions generated by their business. We recycle any unavoidable soft plastics that come in our fabric purchases via RedCycle if we can't reuse them. Power consumed in our workshop is generated by solar power. We make our ‘do rags and operate our business to the highest standard so they last for many years and don’t contribute to the blight of fast throwaway fashion!
It's not hard to do these things, and we believe every positive action counts for the future. There is no Planet B.
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